The short video clips have become so popular on the internet that internet marketers have taken to creating online videos and marketing videos in a big way. These videos are either prepared by professionals or even amateurs. Google video and YouTube carry millions of such videos and the numbers are only growing. While the amateurs are into creating online videos for fun and may be some attention, the professionals are more keen in marketing videos to generate traffic to their web site or online business. For fun or business, this new tool has caught on and is being exploited to the hilt.
Advantages
The main advantage of creating online videos and marketing videos is the complete ease with which these videos can be produced and published. A free account with any of the video publishing website and you can upload your videos on your own schedule. The interactive nature and the visual effects add flavour to the exercise.
Points to ponder
Most people do not devote more than a few minutes on any web site and this is true of online videos too. Therefore, keep your videos short, a 3 minute length may be. An attention grabbing visual scheme will help your video clips and if you can enhance the originality by using the right color scheme, motion graphic, font selection etc. that should add flavour. Take care of the sound track too. A poor sound track is the worst thing in creating online videos or marketing videos. Using flash format will make it easier for upload. The virtual world is all there for you - go rocking.
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