Candid Family Moments Make Great Internet Marketing Videos

I was in my office recording a group of Internet marketing videos when my oldest daughter, only 2, asked to "cheese" (or have her picture taken and/or be on video).

I picked her up, hit the record button, and proceeded to record a short video of me holding her talking about how videos are a powerful way of Internet marketing.

I knew that my video would be on the Internet for a long time and people would realize the value in what I was saying: Instead of grinding on the phone, using the video for my Internet marketing will allow people to see my message over and over again without me calling a list of people.

That is the attraction of video marketing. You do it once, have it go to your website, and get exposure to your site multiple times on something that might have taken you thirty minutes to do. Best of all, minus the camcorder, you can produce Internet marketing videos using free tools found on most computers or the Internet.

This video turned out to be a very, very good video. I expect it to pull views for a long time.

This is not the only time I have used my family to create interesting videos for my business, though. I found some older video I shot of both my daughters playing and turned it into a marketing piece. With a simple voice over I had a powerful video online drawing attention to my website and my business.

Another video used also involved my oldest daughter. She was sitting in the office chair and I started recording. We talked about a home business and that her mommy had the ability to stay home with her full-time because of a home business. How many moms will be able to relate to that?

Videos do not always have to be scripted. Sometimes the spur of the moment captures are more powerful than anything we could write up.

Next time you are around your family, especially children, be sure to have your camera ready. You never know when a great Internet marketing video is going to occur, even if it takes a little bit of editing.

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-Brent Worley